Client Background:

A thriving Thai food brand with two existing outlets sought expansion with minimal risk amid economic uncertainties. Lacking franchising experience, they turned to Theco for a comprehensive strategy.

Projected Franchisee Financial Statement:

We initiated with an in-depth analysis of the client’s financial statement, forming the basis for projecting the franchisee financial statement. This projection, combined with intangible assets valuation, helped determine an ideal franchise fee.

Operation Kit:

Simultaneously, our team shadowed owners and chefs, meticulously documenting recipes and operational procedures for both food and non-food aspects of the operation kit. Beyond documentation, we provided advice to simplify processes for scalability. Brand Identity Enhancement: For brand consistency, we crafted a brand identity kit after reviewing existing brand elements, conducting owner interviews, and evaluating the current outlets. The insights gathered formed a cohesive brand identity kit aligned with the client’s vision.

Startup Kit and Onboarding Process:

Understanding the importance of a smooth startup, we collaborated closely to develop a detailed startup kit and a streamlined onboarding process. Leveraging our experiences and established frameworks, we fulfilled requirements, ensuring a comprehensive guide for franchisees.

Pitching and Evaluation Support:

Our involvement extended to creating a compelling pitching deck for potential franchisees. We assisted in the crucial process of interviewing and evaluating potential franchisees, ensuring alignment with the brand’s values and vision.

Outcome:

The franchise development strategy succeeded as the client expanded, welcoming new franchisees. Our meticulous approach minimized challenges for both the client and franchisees, establishing a robust foundation for sustainable growth.

This case study underscores our expertise in franchise development, offering a blueprint for businesses aiming to scale efficiently and strategically.